We coach brands and walk alongside artists as they build honest, original work.

A Home for Strategy and Content.

Strategy when it helps. Content where it counts. Music which moves. We work behind the scenes so your work finds its shape and its people. Our business units - Sachet Strategy and Sangeeta Records, bring expertise in critical thinking, developing original IP, and talent management.

Crafted for culture, cinema and soul

We bring together voices, verses, and producers to reimagine sacred sounds for a new generation. A 21st-century ode to the heritage of faith-regional, cultural, and timeless. Through collaborations with artists and storytellers, we craft experiences that invite spiritual curiosity in a world too often divided by hate.

At Sangeeta Records we curate devotional music for spiritual explorers

• Tune me in

Unpopular Opinion: Brand and Business go hand-in-hand

Mean what you say with your brand

When a brand stands for something true, people notice. But a gap between how you work and how you're seen can confuse both sides. Sachet Strategy helps close that gap—so your brand builds preference or earns a premium. A pocket think tank for every stage of business.

• I care about my brand

Helping brands and creators move with purpose.

The world moves fast, but meaning takes time.
Scale demands speed, but truth needs care.
Content floods us, but connection is rare.

• Curious?